YouTube is letting music-video fans pick the winners of the first YouTube Music Awards, nominees that includes Miley Cyrus, Katy Perry, Lady Gaga, Nicki Minaj, One Direction, Rihanna and Taylor Swift — plus several other musical acts. It will stream live from New York City on Sunday, Nov. 3.
YouTube is trying to get more fame through the voting process on social media: Users can vote at youtube.com/musicawards (or searching for “YTMA” on YouTube) by sharing the official YouTube Music Awards nomination videos across Facebook, Twitter or Google+. YouTube chose the nominations based on stats over the last 12 months, to represent the artists and videos with the highest levels of views, likes, shares, comments and subscriptions.
The NYC awards show will feature live performances by Lady Gaga, Eminem and Arcade Fire, along with YouTube musical acts Lindsey Stirling and CDZA, as previously announced. In addition, YouTube has lined up five other acts: Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator and Walk Off the Earth.
The YouTube Music Awards nominees has six categories: Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year.
The nominees in each category are:
- Video of the Year – videos with most fan engagement: Miley Cyrus, “We Can’t Stop”; Justin Bieber (feat. Nicki Minaj), “Beauty and a Beat”; Lady Gaga, “Applause”; One Direction, “Best Song Ever”; PSY, “Gentleman”; Macklemore & Ryan Lewis (feat. Mary Lambert) “Same Love”; Girls’ Generation “I Got A Boy”; Demi Lovato, “Heart Attack”; Selena Gomez, “Come & Get It”; Epic Rap Battles Of History, “Barack Obama vs Mitt Romney.”
- Artist of the Year – most watched, shared, liked, and subscribed-to artists: Eminem, Epic Rap Battles of History, Justin Bieber, Katy Perry, Macklemore & Ryan Lewis, Nicki Minaj, One Direction, PSY, Rihanna, Taylor Swift
- Response of the Year – best fan remix, parody or response video: Boyce Avenue (feat. Fifth Harmony) “Mirrors”; Jayesslee, “Gangnam Style”; Lindsey Stirling and Pentatonix, “Radioactive”; ThePianoGuys, “Titanium/Pavane”; Walk Off the Earth (feat. KRNFX), “I Knew You Were Trouble”
- YouTube Phenomenon – songs that generated the most fan videos: ”Diamonds,” ”Gangnam Style,” ”Harlem Shake,” ”I Knew You Were Trouble,” ”Thrift Shop”
- YouTube Breakthrough – artists with biggest growth in views and subscribers: Kendrick Lamar, Macklemore & Ryan Lewis, Naughty Boy, Passenger, Rudimental
- Innovation of the Year – creative video innovations with most views, likes, shares and comments: Anamanaguchi, “Endless Fantasy”; Atoms For Peace, “Ingenue”; Bat For Lashes, “Lilies”; DeStorm, “See Me Standing”; Toro Y Moi, “Say That”.